FIFA World Cup Sponsorship - Priceless
MasterCard, which has sponsored the World Cup since 1990, has won a US lawsuit against the world football governing body. FIFA wanted to end its sponsorship of the World Cup in favour of MasterCard’s rival Visa.
The judge ordered FIFA to drop its planned eight-year deal with Visa, which was set to begin in January 2007, and instead return to MasterCard for the 2007 to 2014 period.
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